Store display design

Creating an attractive product display can draw the customer in, promote a slow-moving item, announce a sale, or welcome a season. 

LUXURY BRAND STORES IN DIFFERENT TYPES

Single independent: Small space, privately owned mainly branded, often in trendy or particular location, high stress on customer service.

National department store: Large space, major centres, fashion and other goods, own-brand plus key brands, plc ownership, multi-floor. 

Factory outlets: Large space, out-of-town. Self returns and excess production at very reduced prices.

Elements of display design

Seasons:

The figure in display:

Open design:

THE IMPORTANCE OF DESIGN  STORE WINDOW DESIGN:

· TRANSMITS A MESSAGE

· COMMUNICATE QUICKLY AND CLEARLY WITH

  THE CUSTOMER

· GIVE SOME DETAIL OR CHARACTERISTICS OF

  THE ESTABLISHMENT

· WHERE THE GAME OF SEDUCTION BEGINS

AIM TO:

•ATTRACT CUSTOMER

• FOR A CLIENTELE WITH HIGHER PURCHASING

  POWER

• QUICKLY INDICATE WHAT TYPE OF

   ESTABLISHMENT CUSTOMER ARE ENTERING

Decorative styles:

CLASSICAL  /  ROMANTIC  STYLE---NEVER SEEM TO GO OUT OF FASHION

LIGHT COLORS INCREASE THE LUMINOSTY AND SEASONATION OF FRAGILITY

 BEAUTIFUL AND HARMONIOUS AND TRANSMITS A SENSE OF TRANQUILITY

MODERN  /  CONCISE  STYLE---TIRE THE EYES AND DETER CUSTOMERS

THE BASIC CONCEPTS OF DISPLAY DESIGN :

WINDOW SHAPES & SIZE

PRODUCTS

THE ESTABLISHMENT

IDEAS CLEARLY